Pre-Expo Planning Features
From market research to booth design and beyond, we ensure every detail is meticulously planned to make a lasting impression in the Japanese market.
Explore the full range of our Pre-Expo Planning features to see how we can help you succeed.
- Market Research and Analysis Conduct comprehensive market research to understand trends and identify opportunities in the Japanese market.
Importance Ensures your strategy is data-driven and targeted. - Booth Design and Setup Create custom, eye-catching booth designs and manage the setup process for maximum impact.
Importance Enhances your brand presence and attracts visitors. - Logistics and Travel Arrangements Coordinate all logistics, including shipping, transportation, and accommodation, for a seamless experience.
Importance Simplifies the preparation process, allowing you to focus on your core business. - Invitations Craft compelling email invitations and direct mail to spark interest and anticipation for your expo presence, drawing in customers and interested parties to your booth highlights.
Importance Engages potential visitors and boosts booth traffic. - PR Management Launch your expo impact before the doors open with strategic press releases and social media campaigns that put your new products in the spotlight.
Importance Builds anticipation and raises awareness about your participation. - Landing Page Design Create a dedicated landing page linked from your invitations that teases booth highlights and sets the stage for what visitors can expect from your expo showcase.
Importance Provides a central point of information, enhancing visitor experience. - Direct Mail Send targeted direct mail with special incentives to premium customers, personally inviting them to experience your booth and engage with your brand.
Importance Adds a personal touch, encouraging attendance and engagement. - Cultural Training To bridge cultural gaps, WeLink provides cultural training for your staff, ensuring effective communication and etiquette that align with Japanese business practices.
Importance Facilitates smoother interactions and builds stronger relationships. - Regulatory and Compliance Assistance Provide guidance on navigating Japanese regulations to ensure your participation meets all legal requirements.
Importance Prevents legal issues and ensures smooth operations. - Graphic Design Services Develop eye-catching graphics for booth displays, marketing materials, and digital content.
Importance Enhances visual appeal and attracts more visitors to your booth. - Promotional Material Preparation Prepare brochures, flyers, and other promotional materials to distribute at the expo.
Importance Provides visitors with take-home information, keeping your brand top of mind. - Social Media Campaigns Develop and manage social media campaigns to build buzz and attract visitors to your booth.
Importance Expands reach and engages a broader audience. - Product Training for Staff Train your team on the latest product features and benefits to ensure they are prepared to engage with visitors.
Importance Enhances staff confidence and improves visitor interactions. - Pre-Show Meetings Schedule and coordinate meetings with key prospects and partners before the expo begins.
Importance Maximizes your time at the expo by securing important connections in advance. - Lead Capture Strategy Develop a strategy for capturing and managing leads efficiently during the expo.
Importance Ensures no potential business opportunity is missed.
During Expo Execution Features
From language assistance to dynamic visitor engagement strategies, we ensure every interaction at the expo is meaningful and impactful. Explore the full range of our During Expo Execution features to see how we can elevate your expo experience.
- On-Site Support WeLink’s team manages daily operations and addresses any issues to ensure a smooth expo experience.
Importance Guarantees seamless execution and allows you to focus on engaging with visitors. - Interpretation and Translation Our skilled interpreters facilitate clear communication with international attendees and stakeholders.
Importance Breaks down language barriers, enhancing your ability to connect with a diverse audience. - Visitor Engagement Strategies Craft and implement dynamic strategies to captivate attendees and deliver your brand message effectively.
Importance Enhances visitor interaction, making your booth memorable and engaging. - Booth Operation Management Manage booth operations including tech setup, staff coordination, and daily activities.
Importance Ensures smooth operations, allowing you to focus on networking and lead generation. - Real-Time Analytics and Reporting Monitor booth traffic and engagement metrics in real-time to adjust strategies as needed.
Importance Provides immediate insights for optimizing engagement and maximizing ROI. - Product Demonstrations Organize and manage live demonstrations to showcase your products’ features and benefits.
Importance Attracts and engages visitors, providing hands-on experience with your products. - Networking and Business Matching Facilitate connections with potential partners, clients, and industry leaders through scheduled meetings.
Importance Enhances collaboration opportunities and expands your professional network. - Interactive Displays and Technologies Utilize interactive displays and technologies to engage visitors and enhance their experience.
Importance Creates an innovative and memorable booth environment. - Promotional Giveaways and Contests Plan and execute promotional giveaways and contests to attract and engage booth visitors.
Importance Increases foot traffic and encourages visitor participation. - Lead Capture and Management Implement efficient lead capture systems to collect and manage visitor information.
Importance Ensures no potential business opportunity is missed, facilitating post-expo follow-up. - Staff Training and Coordination Train and coordinate your booth staff to ensure they are prepared to engage effectively with visitors.
Importance Enhances visitor interaction and improves overall booth performance. - Cultural Liaison Services Provide cultural liaisons to help navigate cultural nuances and enhance interactions with local attendees.
Importance Ensures respectful and effective communication, enhancing visitor experience.
Post-Expo Follow-Up Features
Enhance your post-expo engagement with our comprehensive follow-up services designed to maintain momentum and drive results.
- Lead Management & Follow-Up Implement tailored strategies to nurture and follow up with leads captured during the expo, boosting conversion rates.
Importance Essential for maintaining engagement and driving conversions post-expo. - Performance Analysis & Reporting Conduct detailed performance analysis and reporting to evaluate your expo success and refine future strategies.
Importance Provides insights for continuous improvement and informed decision-making. - Personalized Thank You LettersSend personalized thank you emails to booth visitors to reinforce connections, with a version for those who couldn’t attend.
Importance Keeps your brand fresh in visitors’ minds, reinforcing positive engagement. - Post-Show Landing Page Create a post-show landing page with highlights and photos of your displays, offering incentives for further engagement.
Importance Maintains the expo buzz and encourages continued visitor interaction. - Continued Marketing Support Ongoing marketing efforts such as email campaigns and social media updates to keep the momentum going post-expo.
Importance Ensures sustained engagement and interest in your brand. - Targeted Follow-Up Campaigns Develop and execute targeted follow-up campaigns, including emails and calls, to keep leads engaged and move them through the sales funnel.
Importance Enhances lead nurturing and increases the likelihood of conversions. - Social Media Engagement Continue engaging with your audience on social media by sharing post-expo highlights, updates, and customer testimonials.
Importance Keeps your brand visible and maintains engagement with a broader audience. - Lead Scoring & Qualification Implement lead scoring to prioritize high-quality leads for follow-up, ensuring your sales team focuses on the most promising prospects.
Importance Optimizes sales efforts and improves conversion rates. - Post-Event Surveys Collect feedback from attendees through surveys to understand their experience and gather insights for improvement.
Importance Provides direct feedback to enhance future expo participation and customer satisfaction.
Ongoing Support and Growth Features
Enhance your long-term success with our comprehensive support services designed to help you thrive in the Japanese market.
- Market Entry Strategy Transition from expo success to market leader with WeLink’s bespoke market entry strategies, providing data-driven insights and a step-by-step approach.
Importance Solidifies your presence and expands your reach in Japan’s competitive landscape. - Launch Japan Ecommerce Start selling your products on your own Japan ecommerce website and various leading marketplaces while securing distribution deals.
Importance Generates revenue and builds brand presence in the Japanese market quickly. - Brand Consolidation Strengthen your brand’s impact post-expo with strategic brand consolidation services, guiding you through positioning, messaging, and customer engagement.
Importance Builds a powerful, lasting brand image and ensures consistent market presence. - Long-Term Growth Analysis Utilize growth analysis to identify future opportunities for expansion and align strategies with market trends.
Importance Provides the foresight needed to scale your business effectively in Japan. - Regulatory and Compliance Assistance Provide guidance on navigating the regulatory landscape, ensuring compliance with all local laws and standards.
Importance Helps clients avoid legal issues and ensures smooth operations within the Japanese market. - Localized Marketing Campaigns Develop and execute localized marketing campaigns that resonate with Japanese consumers, boosting brand visibility and engagement.
Importance Enhances brand recognition and drives sales in the Japanese market. - Distribution Network Expansion Expand your distribution network by identifying and securing new partnerships with local distributors and retailers.
Importance Increases market reach and accessibility of your products across Japan. - Trade Show and Event Participation Continue showcasing your products at major trade shows and events in Japan, maintaining brand visibility and generating new leads.
Importance Keeps your brand top-of-mind and continuously attracts new business opportunities. - Local Office Setup and Management Assist in setting up and managing a local office in Japan, providing a base for your operations and improving local market engagement.
Importance Establishes a strong local presence and enhances operational efficiency. - Product Adaptation and Customization Tailor your products to meet local preferences and regulatory requirements, ensuring they align with Japanese market demands.
Importance Increases product acceptance and success in the Japanese market.
Description
Our expert team provides detailed visual plans to transform your booth concept into reality. From initial sketches to final renderings, we ensure your exhibit stands out. Our designs are tailored to meet your specific needs, incorporating brand elements and maximizing impact.
How It Works
- Consultation to understand your design needs.
- Initial sketches and concept development.
- Detailed renderings and revisions.
- Final approval and preparation for installation.
Importance
Let us handle all your design needs, ensuring a seamless and impressive booth setup. Our services are essential for creating a visually appealing and functional exhibit that attracts visitors and enhances your brand presence.
Description
Our Graphics & Printing Design Services provide comprehensive solutions to create impactful visuals for your booth. From designing eye-catching banners, posters, and brochures to printing high-quality materials, we ensure your brand stands out at the expo. Our team works closely with you to understand your brand identity and marketing goals, delivering customized designs that resonate with your target audience. Additionally, we offer Japanese translation and localization services to ensure your materials are culturally relevant and effective in the Japanese market.
How It Works
- Consultation: Discuss your design needs, brand identity, and marketing objectives.
- Design Creation: Develop customized graphics and layouts for various promotional materials.
- Review and Approval: Review the designs and make necessary adjustments based on your feedback.
- Printing and Delivery: Print high-quality materials and deliver them to your specified location.
Importance
Professional graphics and printing design services are crucial for creating a strong visual impact at the expo. By presenting well-designed, culturally relevant materials, you attract more visitors to your booth, effectively communicate your brand message, and enhance overall engagement, leading to better ROI.
Description
Our experienced team takes care of all installation and dismantling tasks, allowing you to focus on your exhibition goals. We handle everything from assembling structures to ensuring all elements are securely in place and meet safety standards. Post-event, we efficiently dismantle and pack up your booth.
How It Works
- Pre-event coordination and planning.
- On-site assembly of booth structures.
- Continuous support during the event.
- Safe dismantling and packing post-event.
Importance
 Let us handle all your installation and dismantling needs, ensuring a smooth and stress-free experience. Professional installation and dismantling are essential for a successful and safe exhibition setup.
Description
We handle all logistics related to shipping your exhibit materials to and from the expo venue. Our team ensures that everything arrives on time and in perfect condition. Post-event, we provide secure storage solutions to keep your materials safe until you need them again. Our services are designed to minimize hassle and maximize efficiency, allowing you to focus on your expo success.
How It Works
- Consultation: Discuss your shipping and storage needs with our logistics experts.
- Transportation: We arrange secure and timely transportation for your exhibit materials.
- Storage: Post-event, we offer secure storage solutions for your items.
- Retrieval: When you need your materials again, we handle the retrieval and delivery.
Importance
Let us handle all your shipping and storage needs, ensuring your exhibit items are safe and secure. Reliable logistics and storage are crucial for a seamless and stress-free expo experience.
Description
Our Pre-Expo Lead Generation Campaigns are designed to attract and engage potential clients before the event. We utilize data-driven targeting to identify and reach out to prospects who are most likely to be interested in your products or services. Through multi-channel marketing strategies, including email marketing, telemarketing, and social media outreach, we generate interest and schedule meetings with qualified leads. Our campaigns are tailored to your specific needs, ensuring maximum relevance and impact.
How It Works
- Identify Target Audience: We use data analytics to pinpoint your ideal prospects.
- Create Engaging Content: Develop personalized emails, social media posts, and telemarketing scripts.
- Execute Campaign: Launch multi-channel marketing efforts to engage potential leads.
- Follow-Up: Schedule meetings and confirm attendance with qualified leads.
Importance
By generating interest and securing meetings before the expo, we ensure that your booth attracts high-quality prospects, increasing the likelihood of conversions. This proactive approach maximizes your ROI and ensures a successful exhibition in Japan.
Description
Our Pre-Expo Advertising Services focus on creating buzz and driving traffic to your booth before the event. We develop a comprehensive media plan that includes ad placements in relevant industry publications, websites, and social media platforms. Our team produces high-quality promotional content, such as banners, videos, and articles, to capture attention and generate interest. By leveraging digital marketing techniques, we ensure that your brand stands out and attracts the right audience.
How It Works
- Media Planning: Identify the best platforms for ad placements.
- Content Creation: Develop engaging promotional materials tailored to your audience.
- Ad Execution: Launch and monitor digital advertising campaigns across multiple channels.
- Performance Tracking: Analyze the effectiveness of the ads and adjust strategies as needed.
Importance
Strategic advertising enhances your visibility and ensures that potential clients are aware of your presence at the expo. This increases booth traffic and engagement, setting the stage for a successful exhibition in Japan.
Description
We design and develop tailored landing pages to showcase your exhibit highlights and attract visitors. These pages are optimized for SEO and designed to engage your target audience. With clear calls to action, compelling visuals, and informative content, our landing pages help you generate interest and drive traffic to your booth.
How It Works
- Consultation: Understand your goals and design preferences.
- Design: Create a visually appealing and informative landing page.
- Optimization: Ensure the page is optimized for search engines.
- Launch: Deploy the landing page and monitor its performance.
Importance
Let us handle all your online presence needs, ensuring your exhibit gets the visibility it deserves. A well-designed landing page is essential for attracting visitors and maximizing your expo impact.
Description
Our product and brand promo video services help you create engaging content that resonates with the Japanese audience. We produce high-quality videos narrated in Japanese and promote them across various platforms to maximize your reach and impact. Our videos highlight the unique features and benefits of your products, enhancing brand recognition and engagement.
How It Works
- Discuss your video requirements and objectives.
- Script and storyboard the promo video in Japanese.
- Produce and edit high-quality videos.
- Distribute and promote the videos in Japan.
Importance
Let us handle your promo video production, ensuring your brand message reaches the Japanese audience effectively. Professionally narrated videos are essential for engaging potential customers and boosting your brand’s visibility in Japan.
Description
Our press release and public relations services help you gain media coverage and build a positive reputation in Japan. We craft compelling press releases in Japanese and manage your public relations to ensure your brand gets noticed by the right audience. Our strategies are tailored to boost attendance and engagement from the Japanese market.
How It Works
- Develop a PR strategy and write press releases in Japanese.
- Distribute press releases to relevant Japanese media outlets.
- Manage media inquiries and relations in Japan.
- Monitor media coverage and adjust strategies.
Importance
Let us handle your press release and public relations, ensuring your brand receives the attention it deserves in Japan. Positive media coverage is essential for building credibility and attracting visitors to your expo booth.
Description
Our booth host and promotional model services provide you with trained Japanese natives who represent your brand effectively. They engage with visitors, provide information about your products, and create a welcoming atmosphere. Our hosts and models are experienced in handling various promotional activities and ensuring a positive visitor experience.
How It Works
- Discuss your booth staffing needs.
- Select trained Japanese hosts and promotional models.
- Brief them on your brand and products.
- Provide on-site support to engage visitors.
Importance
Let us handle your booth staffing needs, ensuring your booth is inviting and informative. Professional Japanese hosts and models are essential for attracting visitors and creating a positive first impression.
Description
Our lead generator and sales representative services provide you with experienced Japanese professionals who identify and engage potential leads. They are skilled in sales techniques and knowledgeable about your products, ensuring effective lead generation and conversion. Our team works closely with you to understand your goals and target audience.
How It Works
- Discuss your sales objectives and target audience.
- Assign experienced Japanese lead generators and sales reps.
- Engage potential leads and provide product information.
- Follow up with qualified leads post-expo.
Importance
Let us handle your lead generation and sales efforts, ensuring you maximize your expo participation. Skilled Japanese sales representatives are crucial for identifying potential customers and converting leads into sales.
Description
Our EMCEE, presenter, moderator, and narrator services ensure your event runs smoothly and professionally. We provide experienced individuals who can manage your event, introduce speakers, facilitate discussions, and keep your audience engaged. Our team is fluent in Japanese and other languages, ensuring effective communication with your target audience. Whether it’s a product launch, seminar, or panel discussion, we have the right talent to elevate your event.
How It Works
- Discuss your event requirements and audience.
- Select the best fit from our pool of professional emcees, presenters, moderators, and narrators.
- Brief them on your event agenda and key messages.
- Ensure smooth execution on the event day.
Importance
Let us handle your event hosting needs, ensuring a seamless and engaging experience for your audience. Professional emcees and presenters are essential for maintaining event flow and maximizing audience engagement.
Description
Our networking and business matching services help you connect with key players in the Japanese market. We identify and match you with potential distributors, buyers, and partners who align with your business goals. Our team organizes networking events and facilitates introductions, ensuring you build valuable connections that can lead to successful business relationships.
How It Works
- Identify your networking and business matching goals.
- Research and shortlist potential Japanese distributors, buyers, and partners.
- Organize networking events and facilitate introductions.
- Follow up to nurture and develop these business relationships.
Importance
Let us handle your networking needs, ensuring you connect with the right people in Japan. Building strong business relationships is crucial for market entry and long-term success in Japan.
Description
We implement effective strategies to nurture leads captured during the expo, ensuring timely follow-up and increasing the likelihood of converting leads into loyal customers. Our team uses advanced CRM tools to track interactions and optimize follow-up campaigns.
How It Works
- Collect and organize lead information.
- Develop personalized follow-up strategies.
- Implement follow-up campaigns.
- Monitor and optimize lead engagement.
Importance
Let us handle all your post-expo lead management, ensuring continued engagement and driving conversions. Effective lead management is crucial for turning expo contacts into long-term business relationships.
Description
Our customized follow-up campaigns are designed to keep your leads engaged and interested after the expo. We develop personalized email marketing, phone call strategies, and face-to-face meeting plans to nurture your leads. Our campaigns are tailored to your specific needs, ensuring maximum effectiveness and conversion rates.
How It Works
- Develop a personalized follow-up strategy.
- Craft engaging email and phone call scripts.
- Schedule and execute follow-up activities.
- Monitor and optimize campaign performance.
Importance
Let us handle your follow-up campaigns, ensuring your leads remain engaged and interested. Effective follow-up is crucial for converting expo leads into long-term customers.
Description
Our post-expo analytics and reporting services provide detailed insights into your expo performance. We collect and analyze data on visitor interactions, lead generation, and overall booth performance. Our reports highlight key metrics and provide recommendations for future improvements, helping you maximize the return on your expo investment.
How It Works
- Discuss your analytics and reporting goals.
- Collect data during and after the expo.
- Analyze data and generate detailed reports.
- Provide actionable insights and recommendations.
Importance
Let us handle your post-expo analysis, ensuring you have the insights needed to improve future performances. Detailed analytics are crucial for understanding your success and identifying areas for improvement.
Description
Our ingredient and labeling compliance services help you navigate Japan’s strict regulatory requirements. We review your product ingredients, labels, and packaging to ensure they meet Japanese standards. Our team provides detailed reports and recommendations, helping you avoid regulatory issues and ensuring your products are compliant.
How It Works
- Discuss your product compliance needs.
- Review and analyze product ingredients and labels.
- Provide detailed compliance reports and recommendations.
- Assist with any necessary adjustments to meet regulations.
Importance
Let us handle your compliance needs, ensuring your products are ready for the Japanese market. Meeting regulatory standards is crucial for avoiding legal issues and gaining consumer trust in Japan.
Description
Our visa and travel assistance services help you navigate the complexities of traveling to Japan. We provide support for visa applications, travel arrangements, and accommodation bookings, ensuring a smooth and hassle-free experience. Our team is experienced in handling the specific requirements of traveling to Japan, making your trip preparation effortless.
How It Works
- Discuss your travel and visa requirements.
- Assist with visa application and documentation.
- Arrange travel and accommodation bookings.
- Provide support and guidance throughout the process.
Importance
Let us handle your travel arrangements, ensuring a smooth journey to Japan. Hassle-free travel and visa support are essential for a stress-free expo experience.
Description
Our social media management service ensures your brand stays active and engaging across all platforms. We create tailored strategies to build excitement before the expo, maintain high engagement during the event, and continue to nurture your audience afterward. This service includes content creation, scheduling, and real-time interaction to maximize visibility and impact. Our team uses advanced analytics to monitor performance and adjust strategies for optimal results.
How It Works
- Consultation: We discuss your goals and current social media presence.
- Strategy Development: We create a custom social media plan tailored to your needs.
- Content Creation: We design and schedule engaging posts, stories, and updates.
- Real-Time Engagement: We manage live interactions and monitor performance during the expo.
Importance
Enhancing your social media presence ensures continuous engagement with your audience, driving traffic to your booth and increasing brand awareness. Effective social media strategies are crucial for maintaining momentum and building lasting relationships with your customers.
Description
Our product testing and feedback services help you understand how your products are perceived by the Japanese market. We organize testing sessions where real users can try your products and provide honest feedback. This service allows you to make data-driven improvements and ensure your products meet the expectations of Japanese consumers.
How It Works
- Discuss your product testing goals and requirements.
- Organize testing sessions with real users in Japan.
- Collect and analyze feedback from participants.
- Provide actionable insights and recommendations for improvement.
Importance
Let us handle your product testing needs, ensuring you gather valuable feedback from the Japanese market. Understanding consumer preferences is essential for refining your products and achieving success in Japan.
Description
Our interactive product demo services help you highlight the unique features and benefits of your products. We create engaging demonstrations that allow potential customers to experience your products firsthand. Whether it’s at an expo, trade show, or online, our demos are designed to capture attention and drive interest.
How It Works
- Discuss your product demo goals and requirements.
- Develop interactive demo scripts and materials.
- Conduct demos at events or online.
- Collect feedback and adjust demos for maximum impact.
Importance
Let us handle your product demos, ensuring your products are showcased effectively. Interactive demos are crucial for engaging potential customers and driving interest in your products.
Description
Our cultural training workshops provide your team with the knowledge and skills needed to engage effectively with the Japanese market. We cover cultural norms, business etiquette, and communication styles, helping your team navigate interactions with Japanese clients and partners. Our workshops are tailored to your specific needs and conducted by experts with deep understanding of Japanese culture.
How It Works
- Discuss your cultural training needs.
- Develop customized workshop content.
- Conduct interactive training sessions.
- Provide follow-up resources and support.
Importance
Let us handle your cultural training, ensuring your team is well-prepared for interactions in Japan. Understanding cultural nuances is essential for building strong business relationships and ensuring successful engagements.
Description
Our regulatory and compliance assistance services help you understand and adhere to Japanese laws and standards. We provide guidance on regulatory requirements, assist with documentation, and ensure your business operations are compliant. Our team stays updated on the latest regulations, providing you with accurate and timely advice.
How It Works
- Discuss your regulatory compliance needs.
- Review relevant laws and standards.
- Provide guidance and assist with documentation.
- Ensure ongoing compliance through regular updates and support.
Importance
Let us handle your regulatory compliance, ensuring your business operates smoothly in Japan. Adhering to regulations is essential for legal operations and building trust with Japanese consumers and partners.
Description
Our showroom management services provide you with a dedicated space to display your products and conduct business meetings. We manage all aspects of your showroom, from setup and maintenance to visitor engagement. Our team ensures your showroom is always presentable and ready to impress potential clients and partners.
How It Works
- Discuss your showroom requirements.
- Set up and maintain your showroom space.
- Engage with visitors and provide product information.
- Schedule and conduct business meetings in the showroom.
Importance
Let us handle your showroom management, ensuring your products are showcased in the best possible way. A professional showroom is essential for making a strong impression and facilitating business discussions in Japan.
I highly recommend WeLink interpreters.
They adeptly conveyed the unique features of our baby products to the Japanese audience, which boosted our customer engagement. Thank you for the support and we highly recommend WeLink’s services to any international company attending Expos in Japan.
Everything You Need to Know
Here are some common questions our clients ask about our Japan Trade Expo Support services.
If you have additional queries, feel free to reach out to us directly.